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Company Info
iProspect Hong Kong Limited

Web: www.iprospect.com

Digital Performance Executive


Job Category:

New Media Marketing: Mobile Marketing, New Media Marketing: Search Engine Marketing Specialist, New Media Marketing: Social Media Marketing



Employment Type:

Full time



Job Description:

  • Develop a solid knowledge across SEM, SEO, Display, Social Media and Affiliates by attending training, obtaining relevant qualification and keeping up to date with industry news and developments
  • Develop a full working knowledge of all reporting and tracking tools as well as Excel and Power Point
  • Contribute in developing new products and ways of working that improve Performance results

Job Requirements:

  • Work with your Digital Performance Manager to ensure that:
  • fulfil relevant daily, weekly, monthly and quarterly tasks (see Authority Matrix) ensuring that all campaigns are executed to plan and meet the targets
  • campaigns / projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to
  • campaigns are set up and optimized in the correct way, according to brief and Search Best Practice
  • budgets are spent within daily / monthly limits and are correctly reconciled at the end of each month
  • campaigns are monitored daily and hit relevant targets
  • each search query for the relevant campaign is served with maximum level of relevancy (copy and landing page)
  • reports and presentations are delivered to the highest level of quality and integrity 
  • obtain client approval of search briefs and schedules prior to campaign launches
  • help in preparing performance review presentations
  • provide regular results analysis, reporting and recommendations
  • coordinate and distribute regular status reports
  • keep clients and account team updated on the status of account activities
  • have input in developing short and long term search strategies for the client

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