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Media Executive
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Job Category:
Media Planning, Strategy and Buying
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Employment Type:
Full time
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Job Description:
The Performance Executive will work in the Digital Media team to support planners in delivering high profile, varied media briefs and digital campaigns across a portfolio of clients 1. Team Work - Collaborating with the members of the media team in daily media responsibilities - Support Digital and Media Planners and Director on tasks including but not limit to all realm of digital marketing (display/rich media advertising, search engine marketing, social media marketing, mobile marketing) as well as mass media (TV, Outdoor, Radio, etc). 2. Research & Analysis - Assist in research and analysis using industry tools - Keep track of market trends and update online media database accordingly 3. Follow-up & Implementations - Assist with buying, trafficking and tracking, and reporting of campaigns - Update client on interim campaign performance and providing client with POV and solutions 4. Integration - Open to learn both online and offline media and potentially provide clients with integrated solutions 5. Creative & Ideation - Actively involved in brain-storming for big ideas and event ideas - Out-of-the-box thinking in using the same media differently 6. Relationship Management - Maintain and strengthen relations with clients with consistency and well-thought and vetted communications - Managing publishers expectations and develop long-term relationships.
Job Requirements:
• A degree in marketing, advertising or similar discipline • Good command of Cantonese and English; written and spoken. • Proficiency in MS Office • 0-1 year in media planning/buying experience preferably (fresh graduates are also welcomed) • Organizational skill: Essential skill when juggling with complex and multi data point • Multi-tasking skill: Ability to perform multiple tasks at the same time and managing timelines • Communication skill: Clear and concise written and spoken communication when debriefing publishers and translating ideas into simplified sentences for clients ‘easy understanding • Negotiation skill: Negotiate with publishers on proposals and deal to maintain cost efficiency • Time Management: Ability to estimate project timelines and deliver work within delivery deadlines • Presentation skill: Ability to conduct small skill presentation confidently • Open mind: Keeping an open mind to changes and learn both online and offline media • Analytical skill: Able to digest large amount of data and present the data in easy to understand information to be use