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5th Hong Kong Digital Advertising Industry Fresh Graduate Support Scheme: Media Executive
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Company Info
PHD Limited



Phone:
Web: www.phdmedia.com





Media Executive


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Job Category:

Media Planning, Strategy and Buying

Salary:

Negotiable
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Posted:

05.27.2021
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Job Description:

The Media Executive will work in the planning teams to support planners in delivering high profile, varied media briefs and digital campaigns across a portfolio of clients
1.   Team Work
-              Collaborating with the members of the media team in daily media responsibilities
-              Support Digital and Media Planners and Director on tasks including but not limit to all realm of digital marketing (display/rich media advertising, search engine marketing, social media marketing, mobile marketing) as well as mass media (TV, Outdoor, Radio, etc).
 
2.   Research & Analysis
-              Assist in research and analysis using industry tools
-              Keep track of market trends and update online media database accordingly
 
3.   Follow-up & Implementations
-              Assist with buying, trafficking and tracking, and reporting of campaigns
-              Update client on interim campaign performance and providing client with POV and solutions
 
4.   Integration
-              Open to learn both online and offline media and potentially provide clients with integrated solutions
 
5.   Creative & Ideation
-              Actively involved in brain-storming for big ideas and event ideas
-              Out-of-the-box thinking in using the same media differently
 
6.   Relationship Management
-              Maintain and strengthen relations with clients with consistency and well-thought and vetted communications
-              Managing publishers expectations and develop long-term relationships.

Job Requirements:

  • A degree in marketing, advertising or relevant discipline
  • Good command of Cantonese and English; written and spoken.
  • Proficiency in MS Office
  • 0-1 year in media planning/buying experience preferably (fresh graduates are also welcomed)
  • Organizational skill: Essential skill when juggling with complex and multi data point
  • Multi-tasking skill: Ability to perform multiple tasks at the same time and managing timelines
  • Communication skill: Clear and concise written and spoken communication when debriefing publishers and translating ideas into simplified sentences for clients ‘easy understanding
  • Negotiation skill: Negotiate with publishers on proposals and deal to maintain cost efficiency
  • Time Management: Ability to estimate project timelines and deliver work within delivery deadlines
  • Presentation skill: Ability to conduct small skill presentation confidently
  • Open mind: Keeping an open mind to changes and learn both online and offline media
  • Analytical skill: Able to digest large amount of data and present the data in easy to understand information to be use


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