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Digital Marketing Executive
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Job Category:
Media Planning, Strategy and Buying
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Job Description:
Coordinate and execute all Paid Social related initiatives on all PressLogic media properties (including but not limited to operating Facebook Ad Manager, Adverts Manager, Google Ad Manager, Google Ads, YouTube Advertising, etc) Assist in conducting keyword & topic research and marketing content preparation and curation Generate and analyze marketing performance reports in social media platforms, advertising platform and analytics tools. Formulate new insight on content performance and develop key actionable insights. Evaluate ROI in various marketing campaigns that require paid boosting and provide expertise on improvements. Analyze data, derive insights and understanding and share with internal teams to improve paid ad performance. In the long run, Plan, Execute, Monitor and Optimize digital marketing campaigns and activities, including but not limited to media planning, media buy, seo, smo, etc. Research and advise paid marketing media strategy for clients in order to optimize the paid advertisement budget on our media properties. Work closely with internal teams in Hong Kong as well as overseas offices to execute and monitor digital marketing campaigns or activities. Responsible for ad-hoc digital marketing duties as required
Job Requirements:
With relevant part time / intern experience in Digital Marketing experience focusing on advertising/paid social media operation aspect would be an advantage. University graduate in e-Commerce, marketing, communications or business related disciplines would be an advantage Understanding of the nature of paid social media (Facebook, Instagram, Twitter) and SEM (Google) With experience in operating Facebook Ad Manager, Google Ads is required. Additional exposure in Google Analytics, Google Tag Manager, Google Ad Manager or other BI Platforms would be an advantage. Comfortable in managing multiple stakeholders from varying time-zones Demonstrates problem-solving skills. Detail-oriented and passion in expanding digital marketing knowledge. Proficient in both written and verbal communication in English - Fresh graduates will also be considered if you are passionate in digital marketing and also familiar with social media environment.
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