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Digital Strategist
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Job Category:
Account Management and Servicing
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Employment Type:
Full time
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Job Description:
Plan, perform and optimize digital / social media marketing campaigns and branding web projects Assist with new integrated online-offline marketing projects or new website development, from strategy planning to all roll out Work closely with production vendors, promotion partners, advertising and PR agencies on digital marketing and brand building activities Manage all creative projects and video content development campaigns Able to utilize a sizable HK/PRC VIP database for segmentation analysis and translate data reports into actionable insights for social CRM promotions Provide digital campaign service to customers, design campaign assets in a wide range of online marketing platforms Coordinate with clients and internal parties in order to assure quality of client's creative and production tasks with tight schedule Monitor the status of the digital marketing campaigns, against KPIs and provide online reports and analysis on a regular basis Build and maintain strong and long-term relationship with existing clients
Job Requirements:
Degree holder in e-Marketing / Business / Marketing / New Media or relevant major Bright, energetic, proactive, self-motivated, flexible and able to work under pressure Knowledge of digital platforms for marketing purposes and web technologies Able to work as a team with strong communication skills Good command of written and spoken English & Chinese including Mandarin is a must Familiar with Microsoft Word, Excel, PowerPoint and Web savvy
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