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Media Executive
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Job Category:
Media Planning, Strategy and Buying
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Job Description:
The Media Executive will work in the planning teams to support planners in delivering high profile, varied media briefs and digital campaignes across a portfolio of clients
1. Team Work
Collaborating with the members of the media team in daily media responsibilities Support Digital and Media Planners and Director on tasks including but not limit to all realm of digital marketing (display/rich media advertising, search engine marketing, social media marketing, mobile marketing) as well as mass media (TV, Outdoor, Radio, etc). 2. Research & Analysis
Assist in research and analysis using industry tools Keep track of market trends and update online media database accordingly 3. Follow-up & Implementations
Assist with buying, trafficking and tracking, and reporting of campaigns Update client on interim campaign performance and providing client with POV and solutions 4. Integration
Open to learn both online and offline media and potentially provide clients with integrated solutions 5. Creative & Ideation
Actively involved in brain-storming for big ideas and event ideas Out-of-the-box thinking in using the same media differently 6. Relationship Management
Maintain and strengthen relations with clients with consistency and well-thought and vetted communications Managing publishers expectations and develop long-term relationships.
Job Requirements:
A degree in marketing, advertising or relevant discipline Good command of Cantonese and English; written and spoken. Proficiencay in MS Office 0-1 year in media planning/buying experience preferably (fresh graduates are also welcomed) Organizational skill: Essential skill when juggling with complex and multi data point Multi-tasking skill: Ability to perform multiple tasks at the same time and managing timelines Communication skill: Clear and concise written and spoken communication when debriefing
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