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Company Info
PHD Limited

Web: www.phdmedia.com

Media Executive


Job Category:

Media Planning, Strategy and Buying





Job Description:

The Media Executive will work in the planning teams to support planners in delivering high profile, varied media briefs and digital campaignes across a portfolio of clients

1.   Team Work
  • Collaborating with the members of the media team in daily media responsibilities
  • Support Digital and Media Planners and Director on tasks including but not limit to all realm of digital marketing (display/rich media advertising, search engine marketing, social media marketing, mobile marketing) as well as mass media (TV, Outdoor, Radio, etc).

2.   Research & Analysis
  • Assist in research and analysis using industry tools
  • Keep track of market trends and update online media database accordingly

3.   Follow-up & Implementations
  • Assist with buying, trafficking and tracking, and reporting of campaigns
  • Update client on interim campaign performance and providing client with POV and solutions

4.   Integration
  • Open to learn both online and offline media and potentially provide clients with integrated solutions

5.   Creative & Ideation
  • Actively involved in brain-storming for big ideas and event ideas
  • Out-of-the-box thinking in using the same media differently

6.   Relationship Management
  • Maintain and strengthen relations with clients with consistency and well-thought and vetted communications
  • Managing publishers expectations and develop long-term relationships.

Job Requirements:

  • A degree in marketing, advertising or relevant discipline
  • Good command of Cantonese and English; written and spoken.
  • Proficiencay in MS Office
  • 0-1 year in media planning/buying experience preferably (fresh graduates are also welcomed)
  • Organizational skill: Essential skill when juggling with complex and multi data point
  • Multi-tasking skill: Ability to perform multiple tasks at the same time and managing timelines
  • Communication skill: Clear and concise written and spoken communication when debriefing

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